’Hello $FirstName’ - marketing experts discussing the topic of personalization

Discussing Chapter 2 with Michala Svane, CCO at Roskilde Festival, former CMO at Tivoli and CMO of the year in Denmark

In this week's episode of the Hello FirstName podcast I'll be discussing 'The Problem of Personalization' with the CCO from Roskilde Festival, previous CMO of Tivoli and CMO of the year in Denmark, Michala Svane.
You can expect the following:
You can expect us discussing the following:
The three ways of working with personalization
The confusion on the topic
Which personalized campaigns that Michala is most proud of
Which marketing automation she is most proud of
Which on-site personalization she is most proud of
We discuss the scepticism towards personalization
When personalization isn't a good idea
Michala's personal favorite example of personalization
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Chapter 2: The Problem of Personalization

This episode of the Hello FirstName podcast consists of an audio book chapter.
CHAPTER 2: THE PROBLEM OF PERSONALIZATION
Three branches of marketers
Is personalization worth it?
The branding sceptics
The need for a clear definition
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Discussing Chapter 1 with David Mannheim

In this week's episode of the Hello FirstName podcast I'll be discussing 'The Hype of Personalization' with thought leader and fellow author David Mannheim.
You can expect the following:
We discuss what consumers actually expect
Where the personalization hype comes from
The Gartner hype cycle
Whether the hype is real
If personalization creates Money or CX
The branding skeptics and the bashers
The maturity of personalization technology
Generative AI
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Chapter 1: The Hype of Personalization

This episode of the Hello FirstName podcast consists of an audio book chapter.
CHAPTER 1: THE HYPE OF PERSONALIZATION
Consumers expect personalization – and brands had better deliver
The tech hype of personalization
Has personalization technology become mature?
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Introduction to the Podcast and the Book

In this Episode, Rasmus Houlind gives an introduction to the podcast series and concludes with the Introduction from the book 'Hello $Firstname' and sets the listener on the path to learning all about personalization and how to create value for both company and customers. 
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.