’Hello $FirstName’ - marketing experts discussing the topic of personalization

Discussing Chapter 5 - ’Marketing without Personalization’ with Kim Jong Andersen, Partner and COO at WDP and Founder of Danish Digital Award

In this week's episode of the 'Hello $FirstName' podcast I'll be discussing chapter 5 'Marketing Without Personalization' with Kim Jong Andersen, Partner and CCO at Wibroe, Duckert & Partners and Chairman and Founder of Danish Digital Award.
You can expect us discussing how marketing would look - and indeed looked - before personalization became a thing. That includes the following:
Kim's background from several and very different types of marketing agencies and his involvement in founding and driving Danish Digital Award. 
When the term personalization first came up
When personalization took off
Whether personalization is more of a data or a content exercise
What a strong value proposition means for the effect of personalization
If personalization make it up for a poor value proposition
If personalization automatically means less reach
In which (business) use cases personalization is useless
How branding and personalization relate 
If personalization mainly creates short term or long term value for brands
What Kim believes will happen with personalization in the future
And at the end - Kim's own favourite example of personalization that he's experienced personally
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Chapter 5: Marketing Without Personalization

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter.
MARKETING WITHOUT PERSONALIZATION
The personalization–value equation
Short- or long-term value creation
Using strong value propositions for easier marketing
Getting the format right to engage your audience
Achieving more value via high reach
Adding extra value to your marketing through personalization
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Discussing Chapter 4 - ’Why does Personalization work?’ with Neuroscientist and PhD Matt Johnson

In this week's episode of the Hello FirstName podcast I'll be discussing chapter 4 'Why does Personalization work?' with Neuroscientist, PhD from Princeton, TEDx speaker, and multiple book author Matt Johnson.
You can expect us discussing the following:
How Matt ended up in psychology and neuroscience
What neuroscience actually is
Why does personalization work?
How a distinction between implicit and explicit personalization fits with a neuroscience perspective
If personalization can become too much and when
How the element of serendipity connects to a good CX and personalization
How personalization affects brand perception 
Matt's own favourite example of personalization that he's experienced?
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Chapter 4: Why does Personalization work?

This episode of the Hello FirstName podcast consists of an audio book chapter.
WHY DOES PERSONALIZATION WORK?
When things get creepy
When do consumers find personalization creepy?
Personalized vs personal
B2B business development – pretending to be personal?
Creepy personalization or just a coincidence?
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Discussing Chapter 3 - ’Defining Personalization’ with PhD and Post Doc Tekila Harley Nobile from University of Lugano

In this week's episode of the Hello FirstName podcast I'll be discussing chapter 3 'Defining Personalization' with PhD and Post Doc Tekila Harley Nobile from University of Lugano in Schwitzerland.
You can expect us discussing the following:
Personalization vs customization
Actual vs perceived personalization
Implicit vs explicit personalization
Targeting
Segmentation vs personalization – not a binary distinction
Two academic definitions of personalization
A practitioner’s definition of personalization
How Personalization is not an ‘either–or’
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Chapter 3: Defining Personalization

This episode of the Hello FirstName podcast consists of an audio book chapter.
CHAPTER 3: DEFINING PERSONALIZATION
Personalization vs customization
Actual vs perceived personalization
Implicit vs explicit personalization
Targeting
Segmentation vs personalization – not a binary distinction
Two academic definitions of personalization
A practitioner’s definition of personalization
Personalization is not an ‘either–or’
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Discussing Chapter 2 with Michala Svane, CCO at Roskilde Festival, former CMO at Tivoli and CMO of the year in Denmark

In this week's episode of the Hello FirstName podcast I'll be discussing 'The Problem of Personalization' with the CCO from Roskilde Festival, previous CMO of Tivoli and CMO of the year in Denmark, Michala Svane.
You can expect the following:
You can expect us discussing the following:
The three ways of working with personalization
The confusion on the topic
Which personalized campaigns that Michala is most proud of
Which marketing automation she is most proud of
Which on-site personalization she is most proud of
We discuss the scepticism towards personalization
When personalization isn't a good idea
Michala's personal favorite example of personalization
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Chapter 2: The Problem of Personalization

This episode of the Hello FirstName podcast consists of an audio book chapter.
CHAPTER 2: THE PROBLEM OF PERSONALIZATION
Three branches of marketers
Is personalization worth it?
The branding sceptics
The need for a clear definition
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Discussing Chapter 1 with David Mannheim

In this week's episode of the Hello FirstName podcast I'll be discussing 'The Hype of Personalization' with thought leader and fellow author David Mannheim.
You can expect the following:
We discuss what consumers actually expect
Where the personalization hype comes from
The Gartner hype cycle
Whether the hype is real
If personalization creates Money or CX
The branding skeptics and the bashers
The maturity of personalization technology
Generative AI
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

Chapter 1: The Hype of Personalization

This episode of the Hello FirstName podcast consists of an audio book chapter.
CHAPTER 1: THE HYPE OF PERSONALIZATION
Consumers expect personalization – and brands had better deliver
The tech hype of personalization
Has personalization technology become mature?
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.