Discussing Chapter 15: ’THE PREREQUISITES FOR PERSONALIZATION’ with Jesper Damsgaard, SVP Ecommerce at Pandora

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the first chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 15 is called ’THE BASIC FOUNDATIONS FOR PERSONALIZATION'.

To help us getting to the bottom of this, I've had the opportunity to spend a really good time discussing matters with Jesper Damsgaard, SVP of Ecommerce at the world famous jewelry company Pandora.

In the episode we cover the following points:

• Jesper's career path and his work at Pandora
• The business of Pandora, business model, concept, the scale
• What the charms mean to the company - and to the customers
• Which types of personalization that Pandora is using
• If you can start too early as a company 
• ... or as a marketing practitioner
• What needs to be in place before doubling down on personalization
• The balance between brand building, Top-of-mind awareness and Personalization
• The balance between Owned and Paid media
• Which data, that Pandora collects
• How personalized their customer journey is and finally...
• Jesper's own favourite example of personalization that he has experienced personally

Based on Rasmus Houlind's latest book ’Hello $FirstName - Profiting from Personalization’

Watch the full Episode with video on Youtube here.

The full book is available in print and kindle and can be bought here.

(or your local amazon...)

An abstract of the book can be downloaded here.

All models and illustrations from the book can be downloaded here.