Chapter 2: The Problem of Personalization

This episode of the Hello FirstName podcast consists of an audio book chapter.

CHAPTER 2: THE PROBLEM OF PERSONALIZATION

• Three branches of marketers
• Is personalization worth it?
• The branding sceptics
• The need for a clear definition

The full book is available in print and kindle and can be bought here.

(or your local amazon...)

An abstract of the book can be downloaded here.

All models and illustrations from the book can be downloaded here.