Chapter 1: The Hype of Personalization

This episode of the Hello FirstName podcast consists of an audio book chapter.

CHAPTER 1: THE HYPE OF PERSONALIZATION

• Consumers expect personalization – and brands had better deliver
• The tech hype of personalization
• Has personalization technology become mature?

The full book is available in print and kindle and can be bought here.

(or your local amazon...)

An abstract of the book can be downloaded here.

All models and illustrations from the book can be downloaded here.