{"name":"’Hello $FirstName’ - marketing experts discussing the topic of personalization","short_name":"’Hello $FirstName’ - marketing experts discussing the topic of personalization","theme_color":"#ffffff","start_url":"/","display":"standalone","background_color":"#fff","description":"Ready to learn about personalization in marketing?\n\nWhere first season was based on the book ’Hello $FirstName - Profiting from Personalization’ - Season 2 takes it further to explore the Content Crisis of Personalization - and the roles that the Content Layer (hint: a parallel to the Data Layer but with... well Content) and GenAI play in truly making personalization scale.\n\nThe book is available in print and kindle and can be bought here:\nhttps://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon...)\n\nA written abstract of the book can be downloaded here:\nhttps://agillic.com/free-ebook-hello-firstname/\n\nAll models and illustrations from the book can be downloaded here:\nhttps://www.omnichannelinstitute.com/resources?lang=en","icons":[{"src":"https://deow9bq0xqvbj.cloudfront.net/image-logo/17007318/Square_Podcast_cover_for_Spotify_9t2x7_300x300.png","sizes":"300x300","type":"image/png"}]}